17 Ways Speakers Can Add Value to Your Meeting,
But You Might Not Think to Ask For©
by Melissa Lewis
Speakers can bring much more fun and value to your meeting than
just delivering a keynote or workshop session. Of course, there’s the
option, but consider that we could also . . .
1. Interview exhibitors on video for broadcast on the in-house hotel TV
system. This attracts more exhibitors/sponsors because they get more
exposure and is a great service to attendees who want to know what’s
being offered but don’t have the time or energy to explore the whole
2. Conduct fun, “man-on-the-street”-style video interviews with
attendees to show at general sessions or on a monitor in a communal
area. This can be a fun diversion as attendees wait in long
registration or food lines!
3. Take candid photos and compile them, with fun captions, in a
self-looping PowerPoint show. Again, a fun diversion for a communal
4. Take digital photos and post them to the web for your attendees to download and enjoy.
5. Conduct a follow-up teleseminar to reinforce the message and answer questions.
6. Offer one-on-one consulting sessions with your participants while we’re at the event.
7. Provide a follow-up audio magazine (on cassette or CD) featuring
comments from attendees and presenters’ summaries of their most
8. Provide a follow up “hotline” service so attendees can get individual help applying their learning.
9. Research and write a follow-up email summarizing the best conference ideas.
10. Serve as moderator for panel discussions.
11. Emcee silent auctions, award ceremonies or roasts.
12. Provide a session that’s not even related to the conference
content. For example, we could lead a morning exercise class, organize
a jewelry exchange, play piano at your cocktail hour, or take attendees
on a tour of local attractions.
13. Provide articles for your newsletter or website.
14. Provide creative thank-you gifts for staff members, leadership team members or other speakers.
15. Facilitate a pre-conference session for first-time attendees on how to get the most out of the event.
16. Facilitate a post-conference session on how attendees can put the new information to use back home.
17. Provide trade show sales training to exhibitors, presentation
skills coaching to other speakers or stress management tips to the
conference staff the day before the conference.
Of course, not all speakers offer all these options, but as long as
we’re coming anyway, ask what else we can do for you. We just might
Copyright © 2017, Melissa Lewis
Melissa Lewis turns traditional thinking about public speaking upside down to give people more comfort,
confidence, and charisma in front of groups. She travels nationally as
a highly-rated conference speaker, trainer and coach. She is a former
comic actress, a Past President of a chapter of the National Speakers Association
and has trained as facilitator of SPEAKING CIRCLES ©, a
revolutionary new approach for building speaking skill and confidence.
For more information, call (828) 658-4211 or visit
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